LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Twitter hashtags, LinkedIn’s hashtag terrain is a little different from the other social networks. Just like Twitter or Instagram, a LinkedIn hashtag is any combination of letters, numbers, or emoji that follow the # symbol. #FunFact: the technical term for a hashtag is octothorp. Using hashtags on LinkedIn will make your content more discoverable and help you connect with members that may be interested in your company. But, since LinkedIn is a professional platform, it’s important to keep hashtags use appropriate. Hashtags that are trending on other sites aren’t always a good fit for LinkedIn, especially #millionairelifestyle, #beastmode, and other memes that might repel your potential target recruits
This guide will cover hashtag basics, delve into specific tips and tricks for using hashtags on LinkedIn, and highlight some of the most popular hashtags being used on the platform.
How to use LinkedIn Hashtags
Where can you use hashtags on LinkedIn? In your posts (LinkedIn calls these “updates”) and LinkedIn articles.
Adding hashtags to your LinkedIn updates and articles gives them a higher chance of being discovered by LinkedIn members who follow or search for the hashtag you’ve used.
How to add hashtags to your LinkedIn update:
- From the homepage, click into a Share an article, photo, video or idea field
- Write, upload, or link to your content
- Add hashtags using the # symbol
How to add hashtags to your LinkedIn article:
- From the homepage, click Write an article under the update field.
- When you are ready to publish your drafted article, click Publish in the top right corner. A pop-up window will appear.
- In the Tell your network what your article is about field, add copy to introduce your article, along with relevant hashtags. This will appear as commentary above your article when you publish it.
- Note: You cannot edit or remove hashtags after you’ve hit publish.
You can also add hashtags to your profile Headline and Summary, but these will function the same way non-tagged keywords do. Instagram only just added hashtag link functionality to bios, so maybe LinkedIn will soon follow suit.
10 LinkedIn hashtag tips and tricks
1. Use hashtags with mint copy
Don’t leave your hashtags hanging. Even if you’re sharing an image or video, hashtags are no substitute for stellar copy. Your posts should always include at least one line of descriptive copy and include a call-to-action.
Hashtags can be placed after copy, or embedded within copy—so long as it makes sense to do so. As a best practice, write your copy and then see if certain keywords can be made into hashtags. #Do #not #hashtag #every #word. Not only will this look like spam, there’s no point in tagging words that aren’t important.
Always remember the goal of your post, and use hashtags to facilitate them, not compete with them.
2. Include punctuation, but in the right places
Like hashtags elsewhere, Linkedin hashtags can only include letters, numbers and emoji. Any spaces or symbols used within the tag will break the link. That means no apostrophes, commas, exclamation points, or hyphens.
Here are some key punctuation do’s and don’ts:
- DON’T add spaces. Multiple word hashtags should be grouped together. For example: #JustDoIt not #Just Do It.
- DO capitalize multi-word hashtags. Titlecasing will vastly improve readability and will prevent hashtags from being read incorrectly. (i.e. #nowthatyouknow would be #KnowThatYouKnow)
- DON’T use symbols or punctuation marks. Grammarians may cringe over turning I’m into Im or you’re into youre, but hashtags operate under their own rules.
- DO include punctuation around your hashtag. If your hashtag is in a sentence and should be followed by a comma, end mark, or other form of punctuation, including one will not affect the tag.
- DO check your spelling. Hashtags can often be overlooked in proofreads, but a misspelled hashtag is a missed connection.
3. Don’t overdo it
There are no limits to the number of hashtags you can use in a post on LinkedIn. That said, we recommend that you limit each post to a maximum of five hashtags. Otherwise you’ll end up sounding like this. Using too many hashtags on LinkedIn could also result in the LinkedIn Algorithm marking your post as spam.
4. Find your personal brand’s niche
There’s a niche community online for every industry and subject, and they often use specific hashtags. Whether your followers are self-described #herhardworkpaysoff or #mom-preneur, using the right niche hashtag will connect you to an online community that’s passionate about your partner company.
But don’t be afraid to use popular hashtags, too. Not everyone is familiar with niche tags, so strike a balance by using popular general hashtags, too.
5. Use LinkedIn’s suggested hashtags
LinkedIn will automatically suggested relevant hashtags when you begin to write a post. If they seem like a good fit, include them. But don’t add them just for the sake of it. Be deliberate in your hashtag use.
6. Follow hashtags to discover more ideas
Start following hashtags relevant to your personal brand. Posts with the hashtags you decide to follow will show up in your LinkedIn feed.
You can also pin your favorites to your homepage.
You can start following LinkedIn hashtags in a few ways, but the easiest way is to add it here. A list of the hashtags you follow on LinkedIn can be found from the homepage in the left sidebar under Your communities.
Click each hashtag to get a glimpse of how others are using given hashtags. Look to see if members are using additional hashtags that you could be following and using, too. For further inspiration, click Discover more at the bottom of your hashtag list.
7. Identify your most successful posts
Use LinkedIn Analytics to identify which of your posts and articles have performed the best. What hashtags did you include? If a certain hashtag is frequently found in your top posts, that one may be a keeper.
8. Know when to @ mention
Don’t use a hashtag where it may be better to @ mention. If you’re trying to tag a company or person, tagging them with the @ symbol followed by their name is a better way to get their attention. Plus, that means you can focus on keyword hashtags instead.
9. Don’t take hashtag literacy for granted
#TFW no one likes your LinkedIn update because they don’t know “TFW” stands for “that feeling when.”#DYK LinkedIn’s demographics skew slightly older than other social media sites? So don’t assume everyone in your audience will be familiar with hashtag acronyms like #TFW, #DYK (did you know), #ICYMI (in case you missed it), or others. Stay on tone for your personal brand and for your audience. #TFW may work on Twitter, but not on LinkedIn’s more professional platform.
Use LinkedIn Analytics to make sure you’re familiar with your audience demographics. If you’re not sure a hashtag acronym will succeed, run it by someone who matches your audience profile.
10. Popular LinkedIn hashtags
To see how many people are following a LinkedIn hashtag, enter the tag in the header search bar. The results will show how many members are following the tag.
Here’s a few to check out: